CEO Job Network The Best Information on Today's Top Jobs

April 25, 2011

Power of the Phone

Filed under: Advice — Tags: , , , , , — Admin @ 6:20 pm

In this high-tech world the phone may not seem as important as the Internet, but the phone can still wield the power to land you a great job with a top firm.

This can be a fast way to get the right interviews, and using the phone is easier than you think. Of course, some people are totally confident in their ability to use the phone. However, 90% of all job seekers are reluctant to make a “cold call.”

Believe it or not, it’s a mostly friendly and helpful world out there. Most executives are courteous and polite and go out of their way to project a good image of themselves and their company. The same holds true for others such as secretaries or administrative assistants. Still, there is a certain misconception that all secretaries and assistants will always keep you from speaking with their bosses. They do screen calls, but it is part of their job to make sure that contact is made when appropriate.

Using the phone to set interviews is especially important if you are in a small or mid-sized population area, a market not generally considered to be in the country’s top 100 markets. It’s easy to target your best prospects, and you just need to get into action. And, don’t be deterred if your first call doesn’t get you in the door. If it is a company you would really like to join, just call other executives in the organization.

The are different fashions in which to make a call in order to get ahold of the person you are seeking in the company.

One example is acting very assertive.

“Mary, I was surprised to learn this morning that you had sent my letter addressed to Mr. Jones to your Personnel Department. What happened? My note simply suggested a meeting with Mr. Jones. By now it may be all over the company that I am looking for a job.” This could sound too strong if not said with a smile. If you don’t get the response you need, go on. For example, “What we ought to do is this: I need your help to recover the letter from Personnel and have Mr. Jones look at it himself. Obviously, he is the man I must see. Can we do something about that? Should I write to him again and mention what has happened? Perhaps I could send you a copy with a note to give it to him?” Another way of using this style is to say,  ”I must speak to Mr. Jones right away, Mary. This is serious. Someone has sent a confidential letter that I addressed to him to other people in your organization, and that worries me very much.” This frequently makes the breakthrough, so be ready with your telephone script for him or her.

 

 

 

April 18, 2011

Avoid Those Major Mistakes

Filed under: Portfolio — Tags: , , , , , — Admin @ 5:36 pm

With the highest unemployment rate in more than 20 years, over 35 million people are now circulating resumes. But many haven’t looked for jobs in some time and are falling victim to common mistakes. You know you are the best person for that next big executive opening, but are mistakes you are unknowingly making costing you?

Mistakes you may be making, holding you back from great opportunities are:

Using old style resumes that no longer work

Resumes have to express more and make you look better that ever before. A simple chronological ordering of your work history is no longer enough to make you rise to the top. Use these key rules to drafting an outstanding resume.

1. The jobs you are going after must be listed first.

2. The top third of your resume must include a 20-second summary.

3.  Liabilities must not be revealed.

4. Your transferable skills must be listed.

5. Your resume must have a first class image.

6.  Your resume must be scanning ready with relevant key words.

7. For initial contact, always use a one-page resume

Not placing your resume with your best employer prospects

One of the surprising things about job hunters is how few bother contacting their best prospects. Drawing up a list of your top 100 possibilities, the companies you might really want to join. Then, send the right decision maker a letter via email with a link to your personal marketing website. If you don’t have a website, send a one-page letter outlining how you might be able to help the company.  If you don’t hear back, you should follow up by phone within one week.  If they are persistent and have a good background, they usually get called for a telephone interview.

Here are a few more mistakes, which may be holding you back. Think long and hard about each and decide whether or not there is something that you could improve.

1. Not marketing your transferable skills – meaning that skills you have that can crossover to make you of better service to a new company may not be presented properly.

2. You haven’t minimized your liabilities – there are issues, such as too much time in between jobs, that may be looked at poorly by an employer.

3. You aren’t  going after exciting new industry options – you are selling yourself short by not branching out and seeing what new areas are out there where you would be a success.

4. You come across as very average in interviewing – you are not making yourself standout as the best candidate you are by giving a bland interview.

 


April 11, 2011

The Selling Proposition

Filed under: Advice,Portfolio — Tags: , , , , , — Admin @ 4:45 pm

If you expect to win a good job, you need a selling proposition, which is a brief statement of the contributions you can make that will stimulate an employer to hire you. CEOs may not start by thinking first about what potential employers need, but that’s what any hiring decision will be based on.

For a better chance of success in your search for a great opportunity, do the following:

Figure Out Your “Selling Proposition”

Start by identifying the needs and opportunities faced by employers most likely to hire you.  Then think about how you’ve met similar challenges in the past and received good results.  Next, craft a brief statement that gets right to the point.

It should state the benefits you’ll bring, the specific challenges you’ll meet, and why the approaches you’ve used in the past, and your particular blend of skills and strengths, make you an ideal executive candidate.

Build a “Communication Strategy”

Your next step is a communication strategy.  Do you have any liabilities?  A good communication strategy will first get across how you’ll contribute.  But, the strategy also needs to neutralize or even turn to an advantage any liabilities.

Liabilities range from gaps in employment and a “peaked career,” to terminations, poor performance of past employers and lack of major achievements, to age, unemployment and many more.

Prepare a “30-second commercial”

So much depends on the first minute of any interview. You will make an even better initial impression if you have prepared a 30-second statement that lets a CEO or CFO know how and where you expect to contribute, and why you’re well qualified to do so.

Learn to be a Story Teller

The ability to back up your claims with action-oriented stories about the challenges you’ve faced, the precise actions you took, and the results you achieved will be a tremendous asset in your search. Prepare half a dozen stories, which show you’ve effectively handled problems and opportunities the employer faces today, they will remember the stories long after the interview ends. And because the stories are precise, they keep you from overstating or understating your case, which employers appreciate.

Having these tools in you bag will give you the edge you need to be at the top of the list. For a competitive market where you seek a higher salary, you have to do more than simply relying on your resume and references to take care of business for you in your search.

 

 


April 4, 2011

The Bio of an Executive

Filed under: Portfolio — Tags: , , , , , — Admin @ 3:26 pm

If you want more,  you’ve got to do more. No one understands this statement better than an executive. You’ve worked hard and earned all that you have. When looking to join a new firm, it’s time to show your hand. Along with your resume, the executive biography is the best way to make a great impression. A biography is something you should strongly consider if you are seeking a position for $150,000 to $1 million+.

The writing style of the biography is a third person style, and would look similar to a press release sent out about you telling news outlets of your accomplishments in helping businesses with their bottm line. The bio serves as a great way to show the scope and level of your professioanl accomplisments.

These bios are not simply restating what your resume presents, but rather painting a picture of you as only this writing style could. They show you as the achiever you are, separating you even further to the head of the pack among others in the running for a position.

While neutralizing liabilities that could hold you back from landing a great position, the bio will help mold you into the perfect candidate for the opening. Periods of time in between jobs, or a lessening degree of job title as you have moved forward in your career, are liabilities that hurt you in your search. The executive biography will help neutralize these issues, making only the good show through.

In addition, the biography will allow for your transferable skills to be presented in such a way as to make you stand out even more among the other candidates for a position. In the market today, you need to sell your transferable skills now more than ever.

At your level, your resume will most likely be pased around to senior officers, who will never meet you. Your biography presentation will make them think highly of you and give you a thumbs up based on your presentation.  The biography creates a completely different interest and anticipation for the reader than would a resume. The biography does not even have to state you are currently in the market for a job, but rather can get your name and reputation out among other businesses.

Once jobs offers start coming in, the biography will be an  enormous asset to you in negotiating a salary. Along with your resume, the biography will show your strongest assets and what you will do for the company, making you a much more vaulable employee to have on staff.

 

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