When looking for a great opportunity at your level, you need to have a plan of action. This might sound like something you already know or have given thought to, but you should really give some more time to figure out how this could best asset you. When looking for a job, you need to know that your work history and references will take you far, but a plan of action will take you to more places that you may not have thought of originally.
Over the years, we have seen equally talented people produce widely varying results. One will struggle while the other moves with speed. Those who move rapidly usually have had the benefi t of a game plan—a step-by-step track to follow.
In today’s competitive arena most people will never get enough interviews with a hit-or-miss approach. This leaves too much to fate. Think of it this way. Chances are you’re marketing a “product” with millions of dollars of earnings capacity remaining in your career.
That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well-designed plan?Since job hunting is a matter of having the numbers on your side, your action plan should be targeted to produce 25 to 35 responses that result in a phone discussion.
The goal is to have several offers maturing at the same time, and you have to be realistic about rejections in the interview process. Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money.
It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.
The components of a personal marketing planTo begin with…
(1) Surface the right information about yourself and set clear goals
(2) pinpoint what you should be marketing, especially your transferable skills
(3) identify industry alternatives to target
(4) if you have liabilities, you need strategies to neutralize them
(5) you need a step-by-step game plan… an action agenda… to get your story told to all the right people. Here’s a recap of what our plans cover:
Job hunting goals: Surface all critical information about yourself and then decide on the goals that will advance your career. This includes specific job titles and income goals.
Liabilities & solutions: You need to identify liability issues that might restrict your success… and arrive at ways for minimizing their impact in all written materials and conversations.
Assets, transferable skills & how to market them: All of your assets and skills need to be identified. Then, they need to be incorporated into your resume and letters, and your personal marketing website.