Resume | CEO Job Network

February 20, 2012

CEO Job Network and All the Action

Filed under: Advice,CEO Job Network,Unemployed — Tags: board, CEO, company, executive, interview, resume, salary — Admin @ 12:31 am

At your level, you know what you are doing when it comes to looking for a new, great opportunity, but that doesn’t mean there isn’t more you can do to help your search. Making a plan of action may not be something you have given much thought to, but it does come with success. Now is the time to get your plan together and follow it to your new great job.

Over the years, we have seen equally talented people produce widely varying results. One will struggle while the other moves with speed. Those who move rapidly usually have had the beneﬁ t of a game plan—a step-by-step track to follow.In today’s competitive arena most people will never get enough interviews with a hit-or-miss approach. This leaves too much to fate.

Think of it this way. Chances are you’re marketing a “product” with millions of dollars of earnings capacity remaining in your career. That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well-designed plan?Since job hunting is a matter of having the numbers on your side, your action plan should be targeted to produce 25 to 35 responses that result in a phone discussion.

The goal is to have several offers maturing at the same time, and you have to be realistic about rejections in the interview process. Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money. It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.

Job hunting goals: Surface all critical information about yourself and then decide on the goals that will advance your career. This includes speciﬁc job titles and income goals.

Liabilities & solutions: You need to identify liability issues that might restrict your success… and arrive at ways for minimizing their impact in all written materials and conversations.

Assets, transferable skills & how to market them: All of your assets and skills need to be identiﬁ ed. Then, they need to be incorporated into your resume and letters, and your personal marketing website.

Industry alternatives: More and more people are changing industries. The key is to identify industries with characteristics that match those where you have experience.

Action plan for getting interviews: You want to lay out a step-bystep plan… a weekly agenda… that will guide your search. This is your complete track… a game plan. This includes a plan for interviewing and negotiating (your approach to these important matters)… which should be decided on in advance.

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February 13, 2012

CEO Job Network and Ready for Your Career Move

Filed under: Advice,CEO Job Network,Portfolio,Unemployed — Tags: CEO, executive, industry, interview, resume, salary, success — Admin @ 1:41 am

At your level, you have seen a lot and have a lot of strong references, but you still need to keep your next move in mind no matter your industry.

It may surprise you, but many people actually pursue the wrong job titles. However, if they understood their real transferable skills, they could be repositioned for different goals, and sometimes for much more advancement than they thought possible.

Regardless of your most recent position, you need to think of yourself as “one of a kind” with diverse potentials.We all have seen career ﬁ elds change dramatically over a decade. Fields that once offered great opportunity have become ﬁ nancially conﬁ ning with limited growth possibilities.

Does print advertising offer the same career possibilities as it did a decade ago? Does selling in the steel industry? Does being a doctor and a general practitioner? Career ﬁelds change at a much faster pace than most people realize.

Experience has proven that if you take a narrow view of yourself, you could be making a mistake. For example, if you see yourself as a specialist (e.g., a banker), you may believe you are locked into a given career. On the other hand, you may feel you have few options because you are too much of a generalist.

More and more professionals are ﬁ nding that they can have several direct careers over the course of a lifetime. Sometimes you can’t see them and you stumble into them. Someone could be a radio sports broadcaster, then become an actor, then a politician… and subsequently governor of a major state and president of the United States (Ronald Reagan). And, of course, we all know many other examples, many famous and millions not so famous, but successful at many levels.

It may be that you should consider positioning yourself for more than one possible goal at this time, and running what we refer to as a “dual campaign.” For example, a logical step may be seeking a new job as a VP of Marketing. But you might also have accumulated knowledge and experience that would allow you to seek a position as a General Manager, or perhaps Chief Operating Ofﬁcer, or even Chief Executive Ofﬁcer in the right type of organization… in the right industry.

Or you may wish to run a search for a higher paying job as a sales producer, while also exploring situations to move into a sales management role.

Many people develop careers that are specialized, but eventually make the move into general management as just mentioned. This includes executives in ﬁ nance, manufacturing, operations, technology and others.

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February 6, 2012

CEO Job Network and Taking Action

Filed under: Advice,CEO Job Network,Interviewing,Unemployed — Tags: CEO, company, executive, interview, resume, salary, success — Admin @ 5:52 am

When looking for a great opportunity at your level, you need to have a plan of action. This might sound like something you already know or have given thought to, but you should really give some more time to figure out how this could best asset you. When looking for a job, you need to know that your work history and references will take you far, but a plan of action will take you to more places that you may not have thought of originally.

That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well-designed plan?Since job hunting is a matter of having the numbers on your side, your action plan should be targeted to produce 25 to 35 responses that result in a phone discussion.

It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.

The components of a personal marketing planTo begin with…

(1) Surface the right information about yourself and set clear goals

(2) pinpoint what you should be marketing, especially your transferable skills

(3) identify industry alternatives to target

(4) if you have liabilities, you need strategies to neutralize them

(5) you need a step-by-step game plan… an action agenda… to get your story told to all the right people. Here’s a recap of what our plans cover:

Job hunting goals: Surface all critical information about yourself and then decide on the goals that will advance your career. This includes speciﬁc job titles and income goals.

Liabilities & solutions: You need to identify liability issues that might restrict your success… and arrive at ways for minimizing their impact in all written materials and conversations.

Assets, transferable skills & how to market them: All of your assets and skills need to be identiﬁed. Then, they need to be incorporated into your resume and letters, and your personal marketing website.

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January 28, 2012

CEO Job Network and Being Remembered

Filed under: Advice,CEO Job Network,Interviewing,Unemployed — Tags: board, boss, CEO, charm, executive, interview, respect, resume, salary, story, success — Admin @ 6:34 pm

When you are interviewing for a new position at the top, you need to know that experience alone will not seal the deal these days. You nee to be someone who can be related to, but at the same time, seen as a leader who people will follow and respect. In order to make sure this is done, you need to interview like a pro. Here are some ideas to keep in mind once you are to that point.

Tell stories that make people remember you -

In these stories indicate positive things you did to help organizations. The idea is to show how you demonstrated a particular skill or a personal quality.

Develop SOAR stories that cover situations where you can demonstrate the value of fresh thinking as a means to improve productivity or solve problems. Employers need to feel that you are the answer to one of their problems. If you can show them how you met or exceeded the needs in other places, they may conclude that you can do the same for them.

So, why play this by ear? Here is a simple method for handling objections, the “ARTS method.” The letters stand for the following:

A = Acknowledge the objection.

R = Redirect the person’s concern.

T = Test to be sure you’ve removed the concern.

S = Use a story to make your point.

Whenever someone raises an objection, the tension level rises. In step A reduce the tension level.

A = Acknowledge the objection“I can understand your concern, and I would like to address it for you.” Or “You’ve raised an interesting point. It deserves some frank discussion.”

R = Redirect their concernLet’s say the interviewer raised the fact that your experience was in a different industry. “What qualities are you looking for in an ideal candidate that prompted this concern?” Now, you can’t change your past, but you can show that you are someone who contributes quickly.

T = Use a testing questionThe idea is to see if you removed their concern. Here is an example of asking a testing question: “If I could show that I could contribute quickly, even when learning new information, would that help?”

S = Use a supporting story to conﬁrm The ﬁnal thing is to use a supporting story. Remember, what really counts is the fact that you did not get ﬂ ustered. If you’ve done it right, interviewers won’t be that concerned about your exact answer.

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January 16, 2012

CEO Job Network and Reaching People

Filed under: Advice,CEO Job Network,Network,Unemployed — Tags: career, CEO, company, executive, Facebook, interview, LinkedIn, resume, success, Twitter — Admin @ 7:37 pm

Today there are more options than ever to network. If you think you know them all, there is a chance you do, but most likely a new one has just started, which is the new rage. You need to know all the best ways to reach people if you want to network for the chance to be in the best place for a great job opportunity. The old fashion ways of drinks and golf are nice and still work, but there is so much more you can be doing.

The growth of the Internet and social networking sites such as LinkedIn, Zoominfo, Zing and others, combined with personal marketing websites and the use of email… are ushering in a new era of networking. And, it is a much easier and more effective way to network.

All you need are some superior resumes and an attractive personal marketing website that display your formal credentials, accomplishments and transferable skills in an impressive way. Then, instead of asking for “an informational interview,” you can just send off a well designed email with a link to your website.

People on the receiving end will get it and be impressed and you will have their time. And, you can use this method to contact hundreds of people in a very short time… people who have a high probability of being able to help you.

What kind of people? I’m not suggesting that you do this with your genuine personal contacts and real friends, who will look forward to visiting with you on a personal basis. However, they would also be very interested in seeing your personal marketing website.

You can also target industries of interest and get contact information on key executives who would be good targets. Inﬂ uential alumni have also proven to be very responsive to this approach. Other possibilities to contact include executive directors of associations who have many “lines” into their industries.

Editors of business magazines and newsletters may also have an inside track on the needs of speciﬁ c organizations.Other good executives to target can be those who have been quoted in articles. This makes an introduction easy and natural.

Also be sure to track down lost contacts in past organizations. As far as informational interviews go, you can do that while abiding by some time tested rules. For example, your discussions must be kept brief, and you need to have your list of questions prepared. You will do better when you have researched a ﬁ rm and are asking for feedback on ideas that may beneﬁt them.

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January 9, 2012

CEO Job Network and Contacts

Filed under: Advice,CEO Job Network,Network,Unemployed — Tags: CEO, contacts, executive, interview, mail, resume, salary, success — Admin @ 1:55 am

When you are looking for a CEO or executive level career, remember to make all the contact you can in very fashion there is. People tend to think they have enough contacts or have the best fashion of making contacts, so they may overlook the best ways to open new doors.

Why does direct mail work?

Every day we all receive direct mail. However bad junk mail looks, the ones you see again and again are working; otherwise, the senders wouldn’t be wasting their money.

One thing that makes it work in many cases is that long copy is used. That’s what it takes to motivate all of us to action from unasked-for correspondence. Here’s an example. Let’s say a lawn mower shop has a new product. And you and your next door neighbor are both out cutting your lawns on a hot day. However, your lawn mower breaks down. Then, the mail carrier arrives at both residences with mail that tells you all about a new lawn mower. It gives a long explanation of why it’s superior.

Now, your neighbor will look at the mailing piece for two seconds and toss it. He isn’t in the market for a lawn mower. On the other hand, they have reached you at the right time, you are likely to read it. Now when you job hunt, your situation is similar. You need to reach the right person. No one else counts.

Some people don’t believe in direct employer contact. They think that anything you send to an employer is thrown away. Certainly, this has some truth, since the great majority will throw away your materials in seconds. But if you’ve ever needed someone with certain skills… then you know you want the easiest way to ﬁ nd a good candidate. And if a good resume or letter reached you at the right time, you would take action on it.

Sending the right materials… to the right person… will get the attention of some decision makers. But, timing is very critical. You need to reach a decision maker that might be looking for someone like you. Even if your timing is bad, companies scan the resumes of the better candidates into their database. Then, as they develop a need… this is usually the ﬁ rst place they turn. Contacting employers directly allows you to reach potential buyers quickly. If you want… you can reach the entire universe of all your best prospects.

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January 1, 2012

CEO Job Network and Basic Tips

Filed under: Advice,CEO Job Network,Interviewing,Network,Unemployed — Tags: CEO, executive, interview, job, network, resume, success — Admin @ 7:20 pm

Yes, after you have been an executive and CEO, your name will carry more weight in your industry. This will of course work in your favor when looking for a new job. However, do not make this mistake of thinking networking alone will open all the doors for you. There is more that can be done to give you all the best opportunities when looking for a new corporation or business to be a part of for the future.

There are a lot of discouraged job seekers out there, with good reason. Job recovery is lagging behind economic recovery.

But there are still over 4 million good jobs going unfilled. So how do you get considered for them if you’ve gotten no responses from answering ads and your personal network is limited? Take heart.

Most people never distribute more than 100 resumes, contact just a few recruiters, and don’t network effectively. They aren’t even aware of creative things they could do, so they should be encouraged because there is still a lot they can do. Here are some things to keep in mind:

Use Active Approaches, not Just Passive

Answering ads and going to recruiters who advertise are passive approaches, where the employer takes all the initiative to make the opening known, and you throw your hat in the ring along with hundreds of others. The odds are high. Why limit yourself to them?

Instead, take the initiative. Contact employers who have not advertised, but are the most likely to need your talents. Before a job ever gets advertised, it is often filled by referrals, networking, recruiting from competitor firms, or a letter hits the desk of the decision maker at just the right time. It could be yours.

You need to contact a lot of employers because only two or three out of 100 will have a need at the moment you contact them. SET makes it easy to identify hundreds of prime target companies and decision makers, so people can “beat the odds,” “but even without our technology, if you are willing to put in the hours of research, you can uncover a lot of good prospects.”

Get Creative in Your Networking

Instead of just asking a few friends to let you know if they hear of anything, get creative. Develop some ideas about how you can make contributions to employers, in light of trends in their industry. Then identify key people in companies in the industry, and write them, letting them know you’d appreciate feedback from a knowledgeable industry source as to whether your ideas make sense.

When you follow up on the phone, even if they don’t think much of what you proposed, you’ve added to your network! You can thank them and ask if there is anyone else they’d advise you to talk with, or any actions they’d recommend.

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December 23, 2011

CEO Job Network and Man of Action

Filed under: Advice,CEO Job Network,Network,Portfolio,Unemployed — Tags: board, career, CEO, company, executive, interview, resume, success — Admin @ 4:25 pm

You have always been a person of action, that is why you have risen to the top. Now that you are here, you can’t stop. When looking for your next great career opportunity, you need to be a man of action with a plan of action . This is the best way to have the most success in your search for a great CEO-executive career choice.

In today’s competitive arena most people will never get enough interviews with a hit-or-miss approach. This leaves too much to fate. Think of it this way. Chances are you’re marketing a “product” with millions of dollars of earnings capacity remaining in your career. That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well-designed plan?

Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money. It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.

To begin with… (1) Surface the right information about yourself and set clear goals; (2) pinpoint what you should be marketing, especially your transferable skills; (3) identify industry alternatives to target; (4) if you have liabilities, you need strategies to neutralize them; and (5) you need a step-by-step game plan… an action agenda… to get your story told to all the right people. Here’s a recap of what our plans cover:

Job hunting goals: Surface all critical information about yourself and then decide on the goals that will advance your career. This includes speciﬁ c job titles and income goals.

Liabilities & solutions: You need to identify liability issues that might restrict your success… and arrive at ways for minimizing their impact in all written materials and conversations.

Assets, transferable skills & how to market them: All of your assets and skills need to be identiﬁed. Then, they need to be incorporated into your resume and letters, and your personal marketing website.

Industry alternatives: More and more people are changing industries. The key is to identify industries with characteristics that match those where you have experience.

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December 19, 2011

CEO Job Network and the Money Talk

Filed under: Advice,CEO Job Network,Interviewing,Unemployed — Tags: boss, CEO, company, executive, interview, money, resume, salary — Admin @ 1:47 am

You need to know what you are doing when it comes to getting all that you are worth in your new position. People who are not good at this will leave a lot of money on the table, or be insulting, when it comes to what they think they should be making salary wise. Knowing when to have this talk and how best to do it, will be the best way to make sure you get all you are worth on your paychecks.

Since most people seldom face a personal negotiating experience, it should come as no surprise that few of us are real experts at negotiating for ourselves. While they may be excellent company negotiators, we have seen many strong people leave serious money on the table when it came to negotiating their own package.

Now, the ﬁ rst thing you need to decide… is when to start a negotiation process. Some people mistakenly think negotiation is a continuous selling situation that occurs throughout their interviews. However, before you ever attempt to negotiate, you have to make sure that the employer is “sold on you.”

Once an offer has been presented, you can’t negotiate unless there is some hope you can get the employer to offer new terms. You need to sense this on an individual basis. That’s where negotiations begin.

Coming to grips with what should be negotiated is, of course, different for everyone. Not too long ago we handled a marketing executive from Kellogg in Michigan. His primary goal was to have his family move to a new area that met outdoor lifestyle requirements, and he started by suggesting to us that a 20% reduction in income would be acceptable.

However, after a three-month search, he accepted a top position in Boca Raton. When we ﬁ nished helping with his negotiations, his compensation ended up 15 percent higher, and he received a signing bonus, as well.

Another executive was with J & J. He wanted out of the major corporate environment. He left his large company career behind when he landed with a venture capital group. His assignment was to oversee ventures that the ﬁ rm funded by serving as acting CEO. He was to complete the initial setup, ﬁ nd a permanent CEO, and then move on to another assignment, but remain on the board. Based in Castle Pines, Colorado, he will handle two ventures simultaneously for six-month periods—eight over two years. His base of $200,000 was a decrease, but if just one ﬁ rm goes public, his equity beneﬁ t will be in the many millions.

Needless to say, the ﬁ nal staging of his executive level negotiations didn’t just happen. In the discussion that follows, the basics of our system are outlined in the most simple terms. If you don’t have success, shift from the “present” and focus on the future: a review after six months, a better title, an automatic increase after time. These are easier things to get.

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December 12, 2011

CEO Job Network and a Man of Action

Filed under: Advice,CEO Job Network,Unemployed — Tags: action, boss, CEO, executive, interview, plan, resume, success — Admin @ 1:54 am

No matter your success, you need to be a man of action when looking for a new, great opportunity. You need to have a plan of action to make this happen. Make sure you are good to go when it comes to this idea. Do not be left in the dust because you did not have good plan in place.

Since job hunting is a matter of having the numbers on your side, your action plan should be targeted to produce 25 to 35 responses that result in a phone discussion. The goal is to have several offers maturing at the same time, and you have to be realistic about rejections in the interview process. Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money. It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.

The components of a personal marketing planTo begin with… (1) Surface the right information about yourself and set clear goals; (2) pinpoint what you should be marketing, especially your transferable skills; (3) identify industry alternatives to target; (4) if you have liabilities, you need strategies to neutralize them; and (5) you need a step-by-step game plan… an action agenda… to get your story told to all the right people. Here’s a recap of what our plans cover:
Job hunting goals: Surface all critical information about yourself and then decide on the goals that will advance your career. This includes speciﬁ c job titles and income goals.

Liabilities & solutions: You need to identify liability issues that might restrict your success… and arrive at ways for minimizing their impact in all written materials and conversations.

Industry alternatives: More and more people are changing industries. The key is to identify industries with characteristics that match those where you have experience.

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