You have always been a person of action, that is why you have risen to the top. Now that you are here, you can’t stop. When looking for your next great career opportunity, you need to be a man of action with a plan of action . This is the best way to have the most success in your search for a great CEO-executive career choice.
Over the years, we have seen equally talented people produce widely varying results. One will struggle while the other moves with speed. Those who move rapidly usually have had the benefit of a game plan—a step-by-step track to follow.
In today’s competitive arena most people will never get enough interviews with a hit-or-miss approach. This leaves too much to fate. Think of it this way. Chances are you’re marketing a “product” with millions of dollars of earnings capacity remaining in your career. That much value deserves your best effort. Besides, job hunting is a numbers game. So, why take a chance at doing a lot of things haphazardly, without a well-designed plan?
Since job hunting is a matter of having the numbers on your side, your action plan should be targeted to produce 25 to 35 responses that result in a phone discussion. The goal is to have several offers maturing at the same time, and you have to be realistic about rejections in the interview process.
Similar to any company who is about to market a new product, a good plan can cut job hunting time in half and save money. It also helps people produce better results, and when people generate a lot of activity in a concentrated time period, they feel better and do better. Much better.
To begin with… (1) Surface the right information about yourself and set clear goals; (2) pinpoint what you should be marketing, especially your transferable skills; (3) identify industry alternatives to target; (4) if you have liabilities, you need strategies to neutralize them; and (5) you need a step-by-step game plan… an action agenda… to get your story told to all the right people. Here’s a recap of what our plans cover:
Job hunting goals: Surface all critical information about yourself and then decide on the goals that will advance your career. This includes specifi c job titles and income goals.
Liabilities & solutions: You need to identify liability issues that might restrict your success… and arrive at ways for minimizing their impact in all written materials and conversations.
Assets, transferable skills & how to market them: All of your assets and skills need to be identified. Then, they need to be incorporated into your resume and letters, and your personal marketing website.
Industry alternatives: More and more people are changing industries. The key is to identify industries with characteristics that match those where you have experience.
Action plan for getting interviews: You want to lay out a step-bystep plan… a weekly agenda… that will guide your search. This is your complete track… a game plan. This includes a plan for interviewing and negotiating (your approach to these important matters)… which should be decided on in advance.